REBUS

DESIGN TYPE: Branding, Web Design, Email Marketing

RATIONALE:

REBUS is a design system created by me, Payton Rea, and Mars Linington for a project that challenged us to design a trade show's branding. We were assigned Tiny Homes and through discussion landed on renovated vans or buses, hence the focus on that kind of tiny home. From early on we knew we wanted to use a 60's/70's vibe to the brand, and those choices made it easier to start ideating and working on concepts.

REBUS is not only a showcase for tiny homes on wheels, but also a space where people can learn about the lifestyle and learn how to renovate their own buses or vans. The event has a variety of (fake) sponsors and vendors, with a schedule full of interesting talks and demonstrations.